01 · Multi-Channel AI Customer Service
Real-time AI agents across web chat, in-app messaging, social channels, and email/SMS, with human-agent assist, escalation, AI drafting, and summarization.
Product
Five capability lines. One AI engine.
bixAI brings customer service, SCRM, marketing, campaign optimization, and managed lifecycle operations into one customer-engagement platform for global B2B tenants.
02 · SCRM & User-Tag Analytics
Automated tag extraction, Customer 360 profiles, intent scoring, lifecycle stage classification, and downstream marketing automation.
03 · Marketing-Creative Generation
Audience-specific ad copy, email/SMS content, landing-page variants, multi-language creative, and tone or brand-guideline enforcement.
04 · Ad-Campaign Optimization
AI-assisted audience selection, bid guidance, creative-performance analysis, cross-channel orchestration, and budget-allocation recommendations.
05 · Managed User-Operations
Email and SMS lifecycle campaigns executed for client tenants, including re-engagement, win-back, retention journeys, and personalized content.
Engine
Bedrock routing
Tiered Claude model routing.
Haiku handles high-frequency lightweight tasks, Sonnet powers high-volume conversation and marketing, and Opus handles complex escalation and long-context reasoning.
Claude Haiku 4.5/4.6
Routing, tagging, classification, short replies, and high-frequency lightweight workflows.
Claude Sonnet 4.5/4.6
High-volume conversations, SCRM reasoning, marketing content, and campaign analysis.
Claude Opus 4.6/4.7
Complex escalation, long-context reasoning, sensitive customer situations, and high-value decisions.