Multi-Channel AI Customer Service
Real-time AI agents across web chat, in-app messaging, social channels, and email/SMS. Human-agent assist and escalation with AI drafting and summarization in the agent console.
bixAI —
Turn every conversation into growth
The overseas customer-engagement platform from the team behind Mixdesk.
bixAI unifies multi-channel customer service, social CRM, and AI-driven marketing into one platform — powering ~90 B2B brands across manufacturing, foreign trade, and travel. Every conversation, tag, and campaign is driven by Claude on Amazon Bedrock.
90+active B2B client tenants
5AI capability lines on one engine
4+channel families: Web, App, Social, Email / SMS
AWSpowered by Claude on Amazon Bedrock
01
Capability lines
Five capability lines. One AI engine.
Every capability runs on the same Bedrock-based inference layer — Sonnet for high-volume conversation, SCRM and marketing; Haiku for high-frequency lightweight tasks; Opus for complex escalation and long-context reasoning.
Social CRM (SCRM) & User-Tag Analytics
Automated user-tag extraction and behavioral segmentation from engagement history, with Customer 360 profiles and intent scoring for each client tenant's end users.
Marketing-Creative Generation
AI generation of ad copy, email/SMS content, and landing-page variants per audience segment, including multi-language creative for clients selling into overseas markets.
Ad-Campaign Optimization & Audience Targeting
AI-assisted audience selection, bid guidance, creative-performance analysis, cross-channel campaign orchestration, and budget-allocation recommendations.
Managed User-Operations
AI-driven email and SMS lifecycle campaigns executed on behalf of client tenants, including re-engagement, win-back, and retention journeys with AI-personalized content.
AI agents answer, draft, and escalate across connected channels.
Intent, lifecycle tags, customer history, and campaign readiness.
Audience-specific email, SMS, and ad creative generation.
02
Industries
Built for cross-border B2B.
Manufacturing · Foreign Trade / Cross-border · Travel & Hospitality · Retail & E-commerce · Digital Media.
01Manufacturing
Distributor inquiries, technical product questions, sample requests, and post-sale support routed across languages and channels.
02Foreign Trade / Cross-border
Multi-language inquiry auto-response across web, WhatsApp, and email, qualifying high-intent leads 24/7.
03Travel & Hospitality
Booking and service questions answered instantly by AI agents in the traveler's language, with human escalation for complex cases.
04Retail & E-commerce
Product, order, delivery, return, and retention journeys unified across web chat, social channels, email, and SMS.
05Digital Media
Subscriber engagement, campaign messaging, audience segmentation, and support workflows for global digital products.
03
AI engine
One AI engine behind every conversation.
LLM inference is the core production engine of bixAI. Heavy token consumption is concentrated in customer-facing workflows.
Model routing
Claude Haiku 4.5/4.6High-frequency lightweight routing, tagging, and short replies.
Claude Sonnet 4.5/4.6High-volume conversation, SCRM reasoning, and marketing content generation.
Claude Opus 4.6/4.7Complex escalation and long-context reasoning.
Real-time conversation generation
Intent detection, multilingual customer replies, live reply drafting, and summarization using Haiku and Sonnet.
SCRM and long-history analysis
Tenant-specific user profiles, behavioral tags, lifecycle stage classification, and sales-intent reasoning using Sonnet and Opus.
Marketing-creative generation
Audience-specific ad copy, email/SMS content, landing-page variants, and brand-guideline enforcement using Sonnet.
04
Migration
One cloud. One reasoning core.
Our stack used to span two clouds — applications on Alibaba Cloud, AI inference on Microsoft Azure OpenAI (GPT across ~50 subscriptions), with supplementary LLM usage on Alibaba Cloud Bailian (Qwen). We are consolidating the entire estate on AWS, with Claude on Amazon Bedrock as the reasoning core.
BEFORE — Two clouds
ApplicationsAlibaba Cloud (ECS/ACK · PolarDB · Tair · OSS · CDN · ACR)
InferenceMicrosoft Azure OpenAI GPT (~50 subscriptions)
SupplementalAlibaba Cloud Bailian (Qwen)
AFTER — One cloud
ApplicationsAWS (EKS/EC2 · Aurora/RDS · ElastiCache · S3 · CloudFront · ECR)
Reasoning coreClaude Opus 4.6/4.7 on Amazon Bedrock
Cost tiersClaude Sonnet 4.5/4.6 · Haiku 4.5/4.6 on Amazon Bedrock
Why consolidate
Superior AI reasoning and multi-language quality from Claude Opus for customer-engagement workloads, dedicated throughput, one identity surface, one bill, and one incident runbook.
Cost and scale
Bedrock On-Demand pricing and tiered model routing reduce per-subscription throttling and lower total cloud spend across the platform.
05 · The firm
US-incorporated. Distributed delivery.
Beautiful Interaction LLC is a US-incorporated company registered in the State of Wyoming, operating the bixAI customer-engagement platform for US and European B2B clients. It is the overseas operating entity of Meiqia.
Within the group, Mixdesk (mixdesk.com) is the sister product, while bixAI delivers the equivalent capability set to international B2B clients. Delivery teams are based in the United States, with senior US-side oversight on architecture, security, and release.
06 · Engage
Start with a demo.
Tell us your channels, your languages, and your monthly conversation volume. We'll show you bixAI handling live customer engagement for a tenant like yours, then stand up a pilot.
Demo
See bixAI on your use case.
Pilot
1-2 weeks, one tenant, your channels and languages.
Onboard
Full rollout with SCRM, marketing, and lifecycle automation.